Professional social networks, and in particular LinkedIn, are unavoidable today when working in the private sector. Whether you’re looking for a job or simply building a network, having a strong LinkedIn profile is usually the key for the next career move.Therefore most of us spend a significant amount of time improving our profile to catch the attention of potential recruiters or key contacts. However, when reviewing in Linkedin profiles, there is one element that most of us tend to neglect: the profile picture. When you think of it, this is surprising as the picture is most likely the first thing that people will see in a LinkedIn profile. Considering the importance of LinkedIn in the recruitment process these days, having a non-professional picture is the same as going to a job interview with a button missing on your shirt or wearing too much make up.
Hays, one of biggest recruitment agencies in Australia, even stated that "your profile is as much as 14 times more likely to be viewed if you’ve included a professional looking profile picture."
BEFORE/AFTER GALLERY
What is a "professional looking picture" ?
That said, what is a ‘professional looking picture’? It is easy to find plenty of advice on the internet: you must look competent, likeable, and influential. In practice, achieving these in the same picture is difficult. For example, the smile. Smiling helps to look friendly, but smiling too much can make you look not as smart as you actually are. In addition, we all tend to think that borrowing an expensive camera from a friend will do the trick. But actually, taking a good picture is not that easy. The lighting,the background,the type of focus, and so on can make a huge difference. If you don’t see what we are talking about, just have a look on our ‘Before/After’ gallery.
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PHOTOGRAPHER
Our professional photographer Elodie has a large experience with corporate portraits as she has been working in Paris for 10 years.
MAKE-UP ARTIST